Ever since she decided to pimp herself out for Chicago Jesus I love watching her fail.

(NYP) — Discovery Communications spent an additional $12 million on its joint venture, Oprah’s OWN cable network, in the third quarter — however, the “live your best life” channel is still a money loser.

David Zaslav, Discovery CEO, remains upbeat on OWN’s prospects, saying that advertisers had renewed deals and that the focus is on adding distribution.

Discovery, spent big on marketing promoting the arrival of Oprah’s “Lifeclass,” at 8 p.m. in October. The company reported 3 million online streams of the nightly self-help strip fronted by Oprah and comprising refreshed library content.