I sense a major fail in their not-to-distant future.

(WaPo) — In the political conversation about health-care reform, the term “Obamacare” is almost always used as a pejorative, hurled at the law in long floor speeches and short political ads deriding the Affordable Care Act.

Now, health reform’s staunchest supporters want to change that. Today, two Colorado-based groups are launching “Thanks Obamacare!,” a new site and campaign to promote the health reform law. There’s even a video that ticks off 10 benefits of the health reform law with heavy reliance on the word Obamacare:

“Over the course of the passage of the law, Obamacare has been turned into a little bit of a dirty word,” says Serena Woods, strategic engagement director at the Colorado Consumer Health Initiative, one of the two groups behind the site. “This is something that keeps people from getting kicked off health insurance and keeps women from being discriminated against. We wanted to highlight all those great things.”