Andrew Sullivan hardest hit.

(Hollywood Reporter) — First week sales were tepid for both “Deer in the Headlights: My Life in Sarah Palin’s Crosshairs” and “The Rogue: Searching for the Real Sarah Palin.” Is public interest in the Wasilla family drama on the wane?

Despite massive publicity, two new books chronicling the Sarah Palin soap opera — The Rogue: Searching for the Real Sarah Palin by veteran political writer Joe McGinnis and Deer in the Headlights: My Life in Sarah Palin’s Crosshairs by Bristol Palin baby daddy Levi Johnston — have gotten a lukewarm response from the buying public since their release on Tuesday.

Hard sales numbers will not be available for a week but the rankings on Amazon and Barnes & Noble provide a good indication of consumer interest. The Rogue is ranked in the fifties on both Amazon and Barnes & Noble. Deer in the Headlights is hovering in the seven hundreds on Amazon and in the two hundreds on Barnes & Noble.

Both books had weak pre-sale numbers as well with The Rogue in the high hundreds and Deer in the Headlights in the high thousands.

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