How about this: They’re both dorks.

(Yahoo! News) — Mitt Romney isn’t yet the GOP nominee, but President Obama’s re-election campaign is already preparing to wage war on the former Massachusetts governor.

Sources close to the Obama campaign tell Politico’s Ben Smith and Jonathan Martin that they are planning a “ferocious personal assault” on Romney’s character and business background.

“Unless things change and Obama can run on accomplishments, he will have to kill Romney,” a prominent Democratic strategist aligned with the White House tells Politico.

And how exactly is Obama planning to do that? The president’s re-election team won’t simply focus on the usual knocks against Romney — including his flip-flops on abortion and other issues. They are going to hit Romney where it really hurts: They are going to make fun of his jeans.

As The Ticket previously reported, Romney has tweaked his image ever so slightly on the campaign trail in recent months. In March, he was spotted in Gap skinny jeans at a campaign event in New Hampshire, a wardrobe modification apparently suggested by his wife in hopes that Romney wouldn’t appear so stuffy on the trail.

Now Democrats close to the Obama campaign tell Politico they’ll focus on Romney’s denim makeover — as a part of a larger attempt to play up what they describe as Romney’s “weirdness.”