(Politico) — Barack Obama’s aides and advisers are preparing to center the president’s re-election campaign on a ferocious personal assault on Mitt Romney’s character and business background, a strategy grounded in the early stage expectation that the former Massachusetts governor is the likely GOP nominee.
The dramatic and unabashedly negative turn is the product of political reality. Obama remains personally popular, but pluralities in recent polling disapprove of his handling of his job and Americans fear the country is on the wrong track. His aides are increasingly resigned to running for re-election in a glum nation. And so the candidate who ran on “hope” in 2008 has little choice four years later but to run a slashing, personal campaign aimed at disqualifying his likeliest opponent.
In a move that will make some Democrats shudder, Obama’s high command has even studied President Bush’s 2004 takedown of Sen. John F. Kerry, a senior campaign adviser told POLITICO, for clues on how a president with middling approval ratings can defeat a challenger.
“Unless things change and Obama can run on accomplishments, he will have to kill Romney,” said a prominent Democratic strategist aligned with the White House.
The onslaught would have two aspects. The first is personal: Obama’s re-elect will portray the public Romney as inauthentic, unprincipled and, in a word used repeatedly by Obama’s advisers in about a dozen interviews, “weird.”