You know Obama’s campaign is in trouble when his chief campaign strategist is trying to convince people he’s still “cool.”

(RCP) — “I find it as cool to be an Obama supporter. Having sat with him for two years is the White House and watched him — watching him work through some very difficult things with a lot of intelligence and grace, equilibrium. I, I have great admiration for him,” Obama’s chief campaign strategist told CNN.

“The people who were participating in the campaign in 2008 weren’t involved n some sort of cult of personality. It wasn’t just about Barack Obama, it was the country and they cared deeply about this country,” Axelrod said in his answer a question about how to make Obama “cool” again.

Related: Obama Forced To Admit The Obvious: “It’s Not As Cool To Be An Obama Supporter As It Was In 2008”