This “diversity” agreement is the crown jewel in Al Sharpton’s (yes, he’s involved in this) corporate shakedown racket.
(Daily Caller)– The pending merger between NBC Universal and Comcast appears to have received Federal Communications Commission Chairman Julius Genachowski’s support because of the companies’ recent promises to the NAACP, Al Sharpton’s National Action Network, the National Urban League and several Hispanic and Asian civil rights organizations.
The two media giants promised more “diversity” in new and existing programming, and in all levels of the company and they promised more minority characters in existing television programs and more new programs targeted at the specific racial minorities.
Comcast and NBC Universal promised black leaders four new channels “in which African Americans have a majority or substantial ownership interest,” two of which would be created within two years of the merger. Comcast also promised the black leaders $20 million within six months of the merger closing for a program to expand opportunities for “minority entrepreneurs.”
The media giants also agreed to allow black leaders to have influence over NBC’s news programming.
“NBCU will strive to ensure the presentation of diverse viewpoints by seeking the expanded participation of minorities on its news and public affairs programming,” the companies promised in writing to black leaders. “To advance this goal, NBCU will consider suggestions from the African American Advisory Council of individuals who could be considered for such participation.”
To Hispanic leaders, the companies promised two new channels, one within a year and a half and the other within three years of the merger’s finalization.