Conservatives who are tempted to despair over the abrupt shift of major corporations into engines of left-wing culture war might want to take a look at Coca-Cola. Recent developments suggest that Coke is rethinking woke.
Coca-Cola has been creeping in a more woke direction for a while. In March 2020, the company blasted U.S. Soccer for making legal arguments in the equal-pay lawsuit filed by the women’s team, a lawsuit the women soon lost in court.
In June 2020, Coca-Cola announced that it was suspending advertising on Facebook and Instagram, joining a coalition of left-wing advocacy groups “as part of a campaign forcing the social media network to more stringently police hate speech and disinformation.” The boycott was openly directed at Facebook’s refusal at the time to censor posts by Donald Trump. Coca-Cola CEO James Quincey issued a “Where We Stand on Social Justice” manifesto: