— Greg Glassman (@CrossFitCEO) June 6, 2020
Cross sucks and is a cult anyway.
Gyms across the country are dropping their affiliation with CrossFit over the company’s response to last week’s protests.
Gym owners say they were dismayed by CrossFit’s failure to quickly put out a statement expressing solidarity with protesters or support for black athletes, as dozens of corporations did in the days following George Floyd’s death. Then on Saturday, CrossFit CEO Greg Glassman posted several controversial tweets referencing Floyd’s death and the coronavirus pandemic, sparking outrage online.
That led Reebok and other brand partners to distance themselves from CrossFit. Glassman apologized and walked back the tweets on Sunday.
“I, CrossFit HQ, and the CrossFit community will not stand for racism,” Glassman said on Twitter. “I made a mistake by the words I chose yesterday. My heart is deeply saddened by the pain it has caused. It was a mistake, not racist but a mistake. Floyd is a hero in the black community and not just a victim. I should have been sensitive to that and wasn’t. I apologize for that.”