She’s furious at the parents. But did she really not know?
Via Hot Air:
Or so “sources” say, but how can this story not be true? I made the same point in a post last week. Lost amid the outrage over rich parents buying college seats for their dimwit children is the fact that Lori Loughlin’s daughter Olivia was doing quite well for herself as a social-media “influencer.” If you can pull a million views for a video, as she could, you can make serious money from that alone. If you can bring a sponsor’s products to an audience of that size, as she routinely did, you’ve got serious ad money on top of it. How serious? Page Six talked to an expert in the field a few days ago.
“We’re estimating … she’s probably making a minimum of $30,000 for a post on Instagram. It could even be upwards of $50,000,” said Cartin, who has not seen any of Giannulli’s contracts.
And those totals don’t account for a cut in sales she likely receives from her sponsored-content posts.
“She’s more than just a regular influencer — she has that celebrity hook with her,” Cartin said.
Giannulli has 525 Instagram posts in the bank (pun intended) as I write this and scores of YouTube uploads, virtually all of which have hundreds of thousands of views. She was rolling in dough without even taking into account whatever money mom and dad had set aside for her in a trust fund or whatever. The trust fund is presumably still intact but the social-media income stream is momentarily at a standstill — and, with corporate sponsors like Sephora and Tresemme dropping her, the corporate sponsor stream seems to be up in smoke.