Dick’s learns it’s not good to live up to their name.

Via Daily Wire:

After the Parkland shooting in February 2018, Dick’s Sporting Goods announced that it was making some big changes involving gun sales. The company imposed an age requirement of 21 for the purchase of a firearm, banned the sale of “assault rifles” at its subsidiary Field & Stream stores (it had already banned them from Dick’s years earlier), and banned “high capacity magazines” at all its stores. Within weeks, the company began to see a drop in sales, and in months the situation was bad enough for CEO Ed Stack to start openly blaming some of his company’s financial struggles on its high-profile gun control stance.

Amid continued financial struggles, including an 11% drop in shares Tuesday, Dick’s announced that it would stop selling firearms altogether at 125 of its 729 stores, The Wall Street Journal reports.

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