Some of the crack babies made it through the US Army back in the 90’s.

Via Breitbart:

The British Army’s new 2019 recruitment campaign is targeting snowflake millennials, binge gamers, and selfie addicts and the armed forces continue their drive to attract recruits from unconventional parts of society.

The new posters, which echo the famous Lord Kitchener recruitment poster of 1914 but no longer appealing to “Britons” have been launched along with a video campaign intending to highlight the oft-criticised flaws of young people and twist them as qualities the military might appreciate.

So-called “phone zombies” are praised for having focus, while “binge gamers” are said to possess drive. Other qualities the Army picks out in the new campaign by UK advertising firm Karmarama — who boast of being “the UK’s most progressive creative agency” — are the self-belief apparently possessed by millennials and the compassion of “snowflakes”.

In one of the video spots, the ability of a young man to stay up all night playing computer games is compared to soldiers on a Landrover night-time patrol in the African bush, and to an aid-rescue operation in a disaster zone. In another, a young woman putting up with being bullied at work for not fitting in with her colleagues is shown as having the patience and resilience needed in riot control operations, and sharpshooting.

Ironically, the campaign trying to attract “snowflake” millennials comes just days after a British Army soldier took the Ministry of Defence to court for making him go on exercises in cold weather.

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