2018 will forever be remembered as the year that hating plastic straws went mainstream. Once the lonely cause of environmental cranks, now everyone wants to eliminate these suckers from daily life.
In July, Seattle imposed America’s first ban on plastic straws. Vancouver, British Columbia, passed a similar ban a few months earlier. There are active attempts to prohibit straws in New York City, Washington, D.C., Portland, Oregon, and San Francisco. A-list celebrities from Calvin Harris to Tom Brady have lectured us on giving up straws. Both National Geographic and The Atlantic have run long profiles on the history and environmental effects of the straw. Vice is now treating their consumption as a dirty, hedonistic excess.
Not to be outdone by busybody legislators, Starbucks, the nation’s largest food and drink retailer, announced on Monday that it would be going strawless.
“This is a significant milestone to achieve our global aspiration of sustainable coffee, served to our customers in more sustainable ways,” said Starbucks Kevin Johnson CEO in a press release announcing the move.
The coffee giant says that by 2020 it hopes to have eliminated all single-use plastic straws at its 28,000 stores worldwide. It will now top all its cold drinks with fancy new strawless lids that the company currently serves with its cold brew nitro coffees. (Frappuccinos will still be served with a compostable or paper straw.)
As is to be expected, Starbucks’ decision was greeted with universal adulation.
The World Wildlife Fund and Ocean Conservancy both provided ebullient quotes for Starbucks’ press releases. Liberal magazine The New Republic praised the move as an “environmental milestone.” Slate hailed the Starbucks straw ban as evidence of as a victory for a bona fide anti-straw movement, one that would hopefully lead to bans of more things plastic in years to come.
Yet missing from this fanfare was the inconvenient fact that by ditching plastic straws, Starbucks will actually be increasing its plastic use. As it turns out, the new nitro lids that Starbucks is leaning on to replace straws are made up of more plastic than the company’s current lid/straw combination.