Soy Boys doesn’t fit with the history of Wyoming.

Via Campus Reform:

The University of Wyoming has come under fire for its new slogan, “The World Needs More Cowboys,” with opponents complaining that the word “cowboy” is sexist and non-inclusive.

The marketing campaign, set to launch in September, was designed to increase enrollment and attract new out-of-state students, but according to The Laramie Boomerang, the UW Committee on Women and People of Color wrote a letter to university officials demanding that they “shelve” the slogan in favor of a new one that “represents the diversity of the people and cultures” at UW.

“I am not the only person for whom the word ‘cowboy’ invokes a white, macho, male, able-bodied, heterosexual, U.S.-born person,” associate professor of kinesiology and health Christine Porter told the Boomerang.

“The history of cowboys, of course, is much more diverse than that racially, and presumably also for sexual orientation,” she conceded. “But the image—what the word ‘cowboy’ means off the top of almost everybody’s head in the U.S.—is the white, heterosexual male.”

The university, however, is undaunted by the criticism, emphasizing that the term is intended to evoke “the spirit of the cowboy that we all kind of share in.”

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