Raising the next generation of metrosexuals.
Via CBS News:
Popular clothing retailer J.Crew sparked some debate after posting a photo of a young boy wearing a T-shirt with the saying “I am a feminist too” on it.
The shirt is part of J.Crew’s latest collaboration with the company prinkshop, which describes itself as a “cause-centric community that create clothes and accessories that people want to wear and carry, that give them a voice and help them to create change in the world around them,” according to its website.
“We value freedom of speech and freedom of commerce. We want to create change and create jobs,” Prinkshop’s creators say on their site. “Our bold, text-based graphic products feature issues ranging from women’s reproductive rights and push for equality to education and gun control.”
J.Crew created several limited-edition T-shirts with prinkshop, and for every shirt sold, the company is donating 10 percent of the retail price to Girl Up, an organization that helps girls achieve their dreams, the company says on its site.
The “I am a feminist too” shirt, which was marketed online as “Boy’s prinkshop for crewcuts ‘feminist’ T-shirt,” has sold out on the J.Crew online store. Its price is no longer listed, but a similar prinkshop T-shirt for girls with the message, “You see a girl, I see the future,” retails for $29.50.
Both J. Crew and prinkshop posted an image of a boy wearing the “feminist” shirt on Instagram Saturday. In three days, J.Crew’s Instagram post got 16,401 likes, and a barrage of both supportive and disparaging comments.
“Liberalism is a disease,” one commenter wrote. “Unfollowing! You don’t have my business anymore,” another said.
HT: Twitchy