Bad move, YETI.

Via BPR:

The funny thing about boycotts is that you never know which way they’ll go, or how fickle consumers and entrepreneurs will react.

In a move YETI probably didn’t expect when the company recently dropped The NRA Foundation as a client, NRA supporters began posting videos of themselves blowing up YETI coolers.

Competitors like Pelican jumped to capitalize on the controversy over gun rights by agreeing to donate $10 to the NRA for every cooler sold.

And retailers such as Ozark Sportsman Supply are ditching YETI products, with the company posting a statement on Facebook that it “will no longer support or sell Yeti company and their products.”

Ozark went on to directly address the political climate of the country and where it believes the majority stands:

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