WASHINGTON — For the first time in 30 years, the U.S. Marine Corps will be airing an ad during a Super Bowl, using an online-only spot Sunday to target a young, tough, tech-savvy audience for potential recruits who are looking for a challenge.
The high-powered, battle-heavy, 30-second ad shows Marines deploying off ships in amphibious vehicles, dropping bombs from aircraft and hurling a shoulder-launched drone into the air.
“It’s not just the ships, the armor or the aircraft. It’s something more. It’s the will to fight and determination to win found inside each and every Marine that answers a nation’s call,” the announcer says, as the camera follows a squad of Marines storming off helicopters into a mock firefight while explosions erupt around them.
The goal, said Maj. Gen. Paul Kennedy, head of the Marine Corps Recruiting Command, is to reach a key demographic — young men and women who have faced and conquered challenges in their life, probably played combat sports like wrestling or rugby, and have a bit of that fighting spirit.
