Dang, they will do anything to pump up their ratings.
Via Free Beacon:
Television networks are intentionally misspelling the names of their news shows in a new trend to artificially boost their ratings.
Mediaite first noticed in June that an episode of NBC News’ “Nightly News” set to air the Friday before Memorial Day (typically a slow news day) was retitled “Nitely News.” As a result, Nielsen’s automated system treated the Friday show as if it were another show entirely.
The gambit worked; when the week’s average ratings were released, “Nightly News” beat ABC’s “World News Tonight” due to the latter being weighed down by the low-rated Friday broadcast.