The normal journalistic thing to do before tweeting it out would have been to fact check it. NBC’s Peter Alexander spread it around without checking.
Via Daily Caller:
A viral tweet alleging that President Trump and his daughter Ivanka are engaged in cronyism is based on a lie, the Trump Organization says.
The Trump real estate company responded on Monday to a tweet of a photo of a billboard in Manila featuring Ivanka Trump. The tweet was sent by a user named Peter Brack. It received 19,000 retweets, including from numerous major media figures.
“Assistant to POTUS models in an ad for POTUS’s new Tower in Manila. President of Philippines just got WH invite,” Brack wrote on Twitter along with a photo of the billboard.