So being a pompous ass isn’t good for ratings, who knew?…
The bad news keeps coming for MSNBC’s Keith Olbermann. The 2010 ratings data is starting to trickle in, and the news is not so great for the Countdown host. In a down year for cable news where all three networks registered a decline in viewers, Keith Olbermann lost 11% of his total audience, but what is most troubling is that among the coveted age 25-54 demographic Olbermann lost 25% of his audience.
Keith Olbermann’s total drop in viewership was 2% higher than MSNBC’s network average, (11% vs 9%). In contrast, Rachel Maddow lost less of her audience than MSNBC as a whole. Maddow only declined by 6% compared to the network’s 11%. Maddow’s total loss was almost half of her lead in Olbermann, (6% compared to 11%). Olbermann also lost a higher than network percentage of those viewers age 25-54. MSNBC lost 18%. Olbermann lost 25%. Maddow only lost 14%.
UPDATE: Couldn’t resist rubbing it in…
The Douchemaster’s response (I can’t isolate it because he protects his Tweets)
Layup comeback…
