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How about stop harassment? Trolling? Death threats? ISIS using the platform to recruit and proselytize? Nah?

Via USA Today:

With public backlash growing, Twitter says it’s taking steps to crack down on hate speech, from making it easier to report alleged incidents on the social media service to educating moderators on what kind of conduct violates the rules.

Twitter users will also gain more control over their experience on Twitter with the ability to mute words and phrases, even entire conversations, if they don’t want to receive notifications about them, said Del Harvey, Twitter’s head of safety.

The effort comes as an uptick in biased graffiti, assaults and other incidents have been reported in the news and on social media since Election Day, prompting president-elect Donald Trump to call for people to “stop it” during a 60 Minutes interview on Sunday night. The FBI reports that hate crimes rose 7% in 2015, led by attacks on Muslim Americans.

It’s also in response to escalating concern about abuse and harassment on Twitter that has stalled growth among users and advertisers alike.

Under chief executive Jack Dorsey, Twitter has pledged that “trust and safety” is among its top priorities. Earlier this year, the company improved its abuse reporting system and convened outside advisers on safety issues.

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