Just stop.

Via CBC:

A University of Ottawa professor is speaking out against a flashy, hard-to-ignore fundraising campaign by Toronto’s Hospital for Sick Kids that uses “war as a metaphor” for the experience of living with a disease.

Michael Orsini, a professor in the school of political studies, recently co-authored an editorial that calls out the hospital’s new four-part “VS” ad campaign, which depicts patients and former patients literally fighting back — as boxers, wrestlers and soldiers — against the illnesses they’re facing.

“When we talk about war and battle, there are winners and losers,” Orsini told Ottawa Morning host Robyn Bresnahan on Thursday.

“I think [the campaign] leaves out the folks who are so-called ‘brave soldiers’ who cannot win the war, win the fight. And that is really kind of unfortunate.”

Set to the pulsing beats of the song Undeniable by rapper Donnie Daydream, “VS” depicts hospital patients kicking, punching and swinging baseball bats against adversaries like cancer, kidney failure and cystic fibrosis.

HT: BCF