Hillary can tout the Clinton Foundation success in Haiti.
Via Politico:
Donald Trump and Hillary Clinton are at risk of being elbowed out of the news cycle by a powerful hurricane churning toward the Southeast coast and threatening to barrel into two of their most important battlegrounds: Florida and North Carolina.
But the Clinton camp is refusing to be completely shut out of the conversation: Her team is buying airtime on the Weather Channel in a slew of major Florida media markets.
Clinton is seeking to appeal directly to swing-state voters potentially in the path of Hurricane Matthew and will spend $63,000 to reach Weather Channel viewers there for five days beginning on Thursday, according to a source monitoring TV ad buys. Hurricane Matthew is currently forecast to approach the Florida East Coast late Thursday or on Friday.
It’s a risky proposition. The potential human and economic toll of major storms makes for one of the trickiest decisions of all for presidential campaigns: how to derive political benefit from natural disaster — or simply respond at all — without seeming to exploit real suffering.
The Weather Channel, unsurprisingly, gets a spike in viewership during natural disasters — and not just in the affected areas. Viewers across the country tend to tune in to watch storm footage. That might help explain parallel ad buys the Clinton campaign placed in Pennsylvania and New Hampshire that also coincide with Hurricane Matthew’s potential landfall. Trump and candidates for other offices have also advertised on the Weather Channel this year.
The new Clinton ads — a small sliver of a larger cable purchase in multiple swing states, which includes just-placed ads during postseason baseball games — appear to be an attempt to salvage some share of the conversation in the run-up to Sunday’s second presidential debate. The campaign was forced by the storm Wednesday to cancel a planned Florida trip by President Barack Obama, and they’re likely to lose multiple news cycles as residents grapple with storm recovery efforts in Florida, North Carolina and neighboring states that are less competitive electorally.