At some point, the NFL and the team owners will have to address the anti-American expressions of their players. The fans are tunig out the NFL and it is the fans who make them all multi-millionaires.
At this point, NFL fans have to wonder if the league is ever going to publicly address its declining TV viewership. As the ratings continue to shrink, so too does the advertising money, hitting the league where it really hurts. Last night was no different.
NBC’s Sunday Night Football was down yet again in viewership, drawing in 16.68 million viewers and scoring a 6.19/19 rating in the advertiser friendly 18-49 demo. The numbers mark a season low for SNF and the show’s 11.0 overnight rating is the lowest total since 2007 (ouch). While the NFL still won the night in total viewers, those numbers mark a steep drop from last week’s 18.62 million/6.8 ratings and the week before’s 20.6 million/7.4 rating.
The NFL was done no favors by the matchup with the Pittsburgh Steelers dominating the Kansas City Chiefs in a sleep-inducing 43-14 rout, but the league is accustomed to being quality proof. In years past, it wouldn’t matter if it was a blowout or a nail biter, SNF was TV’s king. Since 2011-12, Sunday Night Football has finished as TV’s top offering in the 18-49 demo and total viewership. While football is on pace to repeat that feat again, the margin of victory is shrinking rapidly.
Many point to San Francisco 49ers quarterback Colin Kaepernick as the root cause of the NFL’s ratings problem. Kaepernick’s National Anthem protest has continued to spread across the league, prompting #BoycottNFL campaigns online and fan outrage. As of now, the league has not made any attempts to block these protests.