Thank God they got involved.
Via Daily Mail:
The Frost family was enjoying their annual reunion in Newport Beach, California, when their nephew, Jesse Martin, 35, called out for help. A woman on the beach couldn’t locate her 3-year-old, who she said was wearing blue swim trunks.
Martin’s uncle, Stuart Frost, 50, explained:
“I could see this lady down the beach with her hands on her head, just distraught. So I said to my family, ‘Let’s go help her.’ She was around like 50 people, and none of them got up to help her. It was really odd.”
As the family, about 30 people in total, began searching the beach, Frost, his twin brother Steve, and Martin saw kids digging holes in the sand around the place where the toddler had been last seen.