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The horror!

GLOUCESTER — When George Allen Jr. mounted a 15-square-foot sign that reads “WE SELL AMMO” outside of his shop here, just days after a mass shooting in an Orlando nightclub, he posted the bright yellow marquee not only to let customers know about a new product on his shelves but also to make a statement in support of the Second Amendment.

“It’s a beautiful thing,” Allen said. “It’s the right to protect yourself.” 

However, his timing has made some in the town uncomfortable. 

“It freaked me out when I saw it,” said Mandy Davis, who lives in East Gloucester. “I had a visceral reaction. It just seemed so violent.”

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