Lost cause.

Via Politico:

Now that Hillary Clinton has dispatched Bernie Sanders, she’s making a big play for one of his core fan bases: young voters.

The first high-profile Sanders staffer, specializing in college student outreach, decamped earlier this month from Burlington to Brooklyn, joining other battleground state aides who had worked for the Vermont senator and are now in Clinton’s camp. Advisers to both candidates say more Sanders staffers will be hired soon.

Now that Hillary Clinton has dispatched Bernie Sanders, she’s making a big play for one of his core fan bases: young voters.
The first high-profile Sanders staffer, specializing in college student outreach, decamped earlier this month from Burlington to Brooklyn, joining other battleground state aides who had worked for the Vermont senator and are now in Clinton’s camp. Advisers to both candidates say more Sanders staffers will be hired soon. […]

Clinton campaign aides said in interviews that they were well aware of the challenges they face just in getting young people engaged with their campaign. After all, their attempts during the primaries to connect with younger people were frequently met with online mockery, including a request for feedback about student loan debt via emoji and a quick Snapchat video of Clinton rapping next to a river in Cedar Rapids, Iowa, that has since gone viral with more than 29 million views.

But even as Clinton’s hipness comes under question, her aides say she’ll embrace her age – 68, which is actually two years younger than Trump — and inner policy wonk. “She doesn’t need to be cool. She just needs to be who she is,” said Sarah Audelo, the Clinton campaign’s youth vote director. “That’s what young people are interested in. Young people want authenticity.”