Via The Hill:
Allies to Hillary Clinton say her presidential campaign’s problems boil down to a fundamental problem: messaging.
On the heels of a devastating loss to Sen. Bernie Sanders (I-Vt.) in New Hampshire on Tuesday night, Clinton supporters having nightmares about a repeat of her 2008 primary loss say it’s time for a change.
They say Clinton has to quickly find her way out of this messaging conundrum and provide voters with a reason why they should elect the former secretary of state and first lady to the Oval Office.
“I love her but I still don’t understand what her campaign is about,” said one longtime supporter, who argues that the failure to find a singular message for why she should be elected president is a huge issue for Team Clinton.Clinton was bracing for a loss in New Hampshire.
All week, the campaign set expectations by arguing that the Granite State would be an uphill fight. Sanders is from a neighboring state, they said, and entered with a big lead in polls.