RIP “Everyday Americans.”

Via NY Times:

…Other changes are in store for the campaign. After a focus group in New Hampshire last month revealed that voters wanted to hear directly from Mrs. Clinton about her email practices, she has sought to offer a more contrite tone, though her detractors say she is still too grudging. (In an interview with The Associated Press on Monday, Mrs. Clinton said she did not need to apologize for using a private email server. “What I did was allowed,” she said. “It was allowed by the State Department. The State Department has confirmed that.”)

While Mrs. Clinton’s central message will remain focused on addressing income inequality and lifting the middle class, she is scrapping the phrase “everyday Americans,” which advisers said was confusing and did not resonate. (One compared it to the Walmart slogan, “Everyday low prices.”)

Mrs. Clinton will still invoke the joy brought into her life by her granddaughter, Charlotte, but, given the child’s obvious advantages and privilege, will speak more broadly about building a better future for all Americans’ children and grandchildren.