The clothes aren’t ‘gender neutral’, they’re just really ugly! Dang, who would make a poor kid wear that?
Via Bloomberg:
Ever since Jaya Iyer’s daughter was a toddler, she had been fascinated by Saturn and its icy rings. When Swaha turned three, she had a space-themed birthday party. But when her mom went to find clothes with space images for Swaha, she couldn’t find any. They were all in the boys section.
So the 41-year-old mother of two, who has a doctorate in fashion merchandising, started her own business called Svaha (which is how her daughter’s name is pronounced) to sell clothes that upend gender stereotypes.