The perpetually outraged feminazis at it again.

Via Guardian:

People angered by a controversial advert featuring a bikini-wearing model and asking “Are you beach body ready?” are planning a mass demonstration, complaining that the campaign promotes negative body issues.

Thousands of people have signed an online petition for the posters, for Protein World weight-loss products, to be removed from London’s Underground stations. Others have organised a “taking back the beach” protest, set for London’s Hyde Park on Saturday.

The Advertising Standards Authority (ASA) said it had received 216 complaints with the general nature of complaints being that the ad is “offensive, irresponsible and harmful because it promotes an unhealthy body image”. The ASA said it was “carefully assessing” the complaints to “establish if there are ground for further action”.

More than 44,000 people had signed an online petition at change.org by lunchtime on Monday. Others angered by the ad have shared pictures, using the hashtag #everybodysready, of defaced posters.

The online petition reads: “Protein World is directly targeting individuals, aiming to make them feel physically inferior to the unrealistic body image of the bronzed model, in order to sell their product.

“Perhaps not everyone’s priority is having a ‘beach body’ (by the way, what is that?}, and making somebody feel guilty for not prioritising it by questioning their personal choices is a step too far.

“A body’s function is far more intricate and important than looking ‘beach ready’, so in fact it is Protein World who have confused their priorities, if anyone”.