Everyday Americans, or something.

Via The Hill:

Hillary Clinton rounded up her first campaign swing with an op-ed in a top Iowa newspaper in which she emphasized her campaign’s commitments to regular Americans and echoed the progressive platform she’s been touting on the campaign trail.

Americans have come back from tough economic times. But the deck is still stacked in favor of those at the top,” she wrote in The Des Moines Register.

“Americans are working harder and getting more productive, but they aren’t seeing the reward in their paychecks. So it’s time to reshuffle the deck and deal a better hand to the middle class.”

Clinton’s op-ed summarized the main message of her campaign by mentioning stories from a handful of Iowans she met with by name. That strategy seeks to take the emphasis off her political celebrity in favor of more personalized discussions with voters.

“When I came to Iowa, I wanted to do something a little different. No big speeches or rallies. Just talking directly with everyday Iowans,” she wrote.