(Daily Mail) – Soap giant Dove has landed itself in hot water after an advert for one of its products appeared to suggest it can change a user’s skin colour.
The promotion, for Dove VisibleCare Creme Body Wash – a £2.69 product that is available in Boots – features a ‘before’ and ‘after’ skin chart behind a black woman, possibly a Latina and a blonde – all wrapped in towels – standing beside each other.
The caption reads: ‘Visibly more beautiful skin from the most unexpected of places – your shower.’
But critics are in a lather over the ad, accusing Dove of implied – and albeit unintentional – racism.
Under the headline ‘Dove body wash turns black women into Latino women, into white women’, one blogger wrote: ‘At least, that’s what one could possibly infer by the left-to-right before and after progression in this ad for Dove VisibleCare.