The source of this latest outrageous outrage… the New York Times.
Via Business Insider:
Lego has often been seen as a brand on the front lines of making playtime a gender-neutral place for kids.
But moms are outraged about its latest “column” in Lego Magazine, dubbed “Emma’s Beauty Tips,” that shows little girls what face shape they have and what haircuts would look best with that face shape.
Sharon Holbrook, a mother, wrote for the New York Times’ parenting blog, about what happened when her daughter came across Lego’s hairstyle tips in its latest issue:
My 7-year-old wants to know if she has an oval face. Why? Because “oval faces can often have almost any style haircut because almost everything looks great on this face shape!” Her sudden concern with her hairstyle “looking great” comes courtesy of her new Lego Club Magazine, which included “Emma’s Beauty Tips” in the March-April 2015 Lego Club Magazine.
She is 7. My little girl, the shape of her face, and whether her haircut is flattering are none of Lego’s concern. It wasn’t even her concern until a toy magazine told her to start worrying about it.