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I’m still shocked Starbucks thought this was a good idea.

Via Business Insider:

Starbucks is in hot water after launching a campaign that encourages baristas to talk about race relations with customers.

Critics have been lashing out at the company on social media, saying Starbucks is trying to capitalize on racial tension in the US.

Following the backlash, Starbucks’ senior vice president of communications, Corey duBrowa, deleted his Twitter account, which only added to critics’ outrage. […]

“I was personally attacked through my Twitter account around midnight last night and the tweets represented a distraction from the respectful conversation we are trying to start around Race Together,” duBrowa said. “I’ll be back on Twitter soon.”

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