Target: Low-information voters.

Via The Hill:

The White House is again leaning on celebrities to promote the ObamaCare open enrollment period, with dozens of actors, athletes and musicians hawking the president’s signature healthcare law.

On Monday – the first of several “celebrity days of action” — the White House, Department of Health Human Services and Organizing for Action reposted tweets from actors including Julianne Moore, Kerry Washington, and Jared Leto, Olympic gold medalist Shaun White and musician Pharell Williams.

The administration is looking to stars to flood social media channels with messages encouraging their fans to sign up for health insurance.

“We will work with celebrities from across the country that have a diversity of following to amplify open enrollment again to raise awareness, and to make sure consumers know that the plans are affordable,” a White House official said. “Celebrities and athletes plan to film PSAs, create online content, utilize Twitter and Facebook, and participate in days of action.”