Nobody does racial politics better than the Democrats.

Via HuffPo:

The Democratic National Committee is using Obama’s popularity among blacks in a seven-figure advertising campaign targeted at minorities and young voters. An ad targeted for black newspapers reads “GET HIS BACK” in large letters over a picture of Obama and urges readers to stand with the president by voting for Democrats. In a DNC commercial airing on radio stations popular among black listeners, an Obama speech touting his economic agenda is set to jazz and ends with a voiceover urging listeners “to stand up for our community and vote Nov. 4.”

Democratic strategist Donna Brazile said a challenge for Democrats this election is that many of the most hard-fought races are in Republican-leaning states where Obama didn’t compete in 2008 or 2012, so his campaign did not engage core voters. “In the closing weeks of just about every campaign that I’ve been involved in since the late 1970s, people worry about the black vote in the last two weeks,” she said. “The problem with the two-week strategy is that it doesn’t give you the kind of turnout you need.”