Update to this story.
Via Red Alert Politics:
The White House has apparently reconsidered its patronizing effort to attract millennials.
The much-touted “emoji strategy” was quietly removed from the administration’s “15 Economic Facts About Millennials” report over the weekend, the Washington Times reported.
The original reported was modeled after a Buzzfeed-style listicle and featured emojis sprinkled throughout.
“This is an example of what we heard about back in 2008, Obama using digital technologies to excite a new, younger demographic,” Natalia Mehlman-Petrzela, an assistant professor of history at the New School University, told The Atlantic on Friday. “In the world of Twitter and Instagram, millennials are using emojis more and more, so it makes sense to use that strategy to appeal to people.”