Blood money.

Via Politico:

Planned Parenthood Votes will launch its first TV ads of the year today, a nearly million-dollar buy aimed at countering Republican Senate candidates who recently embraced making oral contraception available over the counter and boosting Democratic incumbents Kay Hagan and Mark Udall.

The group casts this proposal, newly popular with some GOP candidates, as more expensive for women with a $500,000 buy in the Raleigh, North Carolina, market and a $400,000 buy in the Denver market.

Colorado Rep. Cory Gardner and North Carolina state House Speaker Thom Tillis are challenging incumbent Democratic senators in purple states with lots of swing, college-educated female voters. Taking heat for their strident opposition to abortion, each recently came out publicly for letting women buy the pill without first getting a prescription from a doctor.