Sadly, this is not a parody.
Via Fox News:
The State Department is launching a tough and graphic propaganda counteroffensive against the Islamic State, using some of the group’s own images of barbaric acts against fellow Muslims to undercut its message.
While the department since 2011 has operated a small unit devoted solely to the task of analyzing and countering terrorists’ messaging around the world, that unit – the 50-member Center for Strategic Counterterrorism Communications — has shifted gears in recent months to concentrate more on the Islamic State threat.
The social media presence – on YouTube, Twitter, Facebook and beyond – has started using some potentially risky tactics to go after the militant network, also known as ISIS.