Meet “Reggie Veggie.”
Via Free Beacon:
The federal government is financing puppet shows with fruit and vegetable characters in order to train preschoolers to eat more healthily.
The National Institutes of Health (NIH) has paid $374,670 thus far to a researcher at Baylor College of Medicine to create the “motivational theater,” which will feature a fruit and vegetable character having more fun than a little boy with a bag of potato chips.
“Theatre performances are a promising approach for engaging children with messages about healthy eating,” the grant reads. “Theatre interventions appear to be most effective when they involve a story (also called narrative).”