Even hardcore global warming fanatics are calling this stupid.
“It’s not warming, it’s dying.” That’s the message from the man behind the “I ♥ NY” logo, Milton Glaser. The message comes with a logo and buttons that people can buy and wear. Glaser says that “global warming” is not good language. On that, he’s right, but reframing it as “global dying” is worse.
Arguing that the earth is dying is serious error and will probably do more harm than good. Two reasons why:
1) “Global dying” keeps the issue firmly in the abstract.
2) The earth isn’t dying. People are.
In the words of George Carlin, “The planet is fine, the people are fucked.” Or, if you prefer, Neil deGrasse Tyson: “Earth will survive this … earth will be here long after we render ourselves extinct.”
The primary problem with the language used by many global warming campaigners is that it’s not relevant to people: It frames the climate and environment as separate from us. We see clumsy language like “healthy climate,” “safe climate,” and “impact on the climate” too often. Hopefully “global dying” will be just a fleeting addition to that list.
Proposed new slogan:
It’s not warming
Because it’s a bunch of bullshit