Of course the real reason is because there has been zero global temperature growth over the last 17 years.
Via Co.Exist:
When legendary graphic designer Milton Glaser created the “I Love NY” symbol in 1977 for a government ad campaign, he didn’t know it would be a ubiquitous icon nearly 40 years later. Now, at the age of 85, Glaser is hoping to recreate some of that viral success for an issue he’s personally most passionate about: fighting climate change.
“It’s the most important issue on Earth–the end of the Earth,” Glaser says. “At a certain point you say, why are people not paying attention to this? Partially, it’s that people are cynical about anything they hear after being subjected to advertising and persuasion their whole lives. You cannot affect people through persuasion anymore.” […]
The campaign’s slogan is “It’s not warming, it’s dying.” Glaser wanted to change the language around climate change. “The words ‘global warming’ can’t provide a sense of desire to act, but rather sound sort of reassuring, like a warm fireplace in the wintertime,” he says. “The phrase itself is the beginning of misunderstanding.”
HT: Tom Nelson