Via Revealing Politics:
Two days of Environmental Protection Agency (EPA) hearings began Tuesday in Denver. Outside the EPA’s LoDo offices were some interesting attractions. There was a tent set up to tout solar energy and another one with a giant inflatable inhaler. The most interesting attraction outside the EPA offices in Denver, however, was the “free” ice ream truck. But just like anything else labeled “free” it wasn’t really free.
A non-profit group called The Climate Reality Project sponsored the truck. To get a scoop of Ben & Jerry’s milk and cookies ice cream you were pushed into a line and handed an iPad. Representatives of The Climate Reality Project then told those eager for some free ice cream that first they had to sign their name and provide an email address. They said they were going to send this info to the Senate to show how many people want action on climate change…or really, free ice cream.
The organization’s materials claimed that the climate is “too hot” (hence the ice cream) and that they want the government to cut carbon pollution. They we also pushing their agenda through social media, calling on the Governor to support the EPA’s proposal to limit carbon pollution from existing power plants. The organization tried to start a trend using the hashtag #imtoohot. We’re pretty sure it was used for things other than climate change awareness.