Sending your boy to school dressed in pink to make a political statement, what could possibly go wrong?

Via Truth Revolt:

A new kids’ clothing company has launched a social media marketing campaign to let boys know that they are #FreeToWearPink.

Quirkie Kids opened in 2014 with the help of a Kickstarter fundraiser to produce a line of children’s t-shirts in pink “for girls AND boys.” “Our tees feature playful designs of things not typically associated with the color pink,” the company’s website states. Quirkie Kids believes “ALL kids should be free to wear pink regardless of their gender.”

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