Blood money.

AUSTIN, Texas (AP) — The political arm of Planned Parenthood expects to spend $3 million to support Texas Democrats in the 2014 general election, a move that has raised concerns from anti-abortion activists about whether they can match that sort of money in a fight to attract women voters.

Cecile Richards, president of the national advocacy group Planned Parenthood Votes, said the effort aims to draw differences between Democrat Wendy Davis and Republican Greg Abbott, the state attorney general, in the campaign for governor.

“When women have a chance to know the difference between candidates, they won’t vote for someone who is against them,” Richards told the San Antonio Express-News.

Planned Parenthood organizers said they want an aggressive field program to reach more than 300,000 women through phone banks, door-to-door visits, direct mail, social media and radio and online advertising.