Now if you don’t mind, Richard has a private jet to catch for a trip around the world.
Via Business Insider:
Virgin Group billionaire Richard Branson took to his blog last week to announce he’s decided to cut out red meat from his diet.
He explains that the choice was made out of a concern for the environment.“Meat consumption today contributes to global warming and environmental degradation,” Branson wrote. “It’s estimated that 14.5% of global man-made greenhouse gas emissions come from livestock – which is more than the contribution from all forms of transport. Beef production makes up 41% of those emissions.”
He goes on to explain that cattle farming can be a big drain on natural resources — for example, a 2010 study by UNESCO showed that it takes 1,799 gallons of water just to produce one pound of beef. Deforestation in the Amazon is increasing, and 80% of that deforested land is used for cattle farming.