Who knew?

Via Slate:

The cupcake chain Crumbs closed abruptly on Monday. Not many are mourning its passage. In fact, there is a distinct edge of glee in response to the close. “Thank jebus, cupcakes are stupid,” a delighted BuzzFeed commenter crows. Gawker celebrates the demise of the cupcake, calling the dessert trend “a ridiculous testament to the power of marketing” […]

That’s an extraordinary amount of vitriol for a pile of flour and sugar! What’s going on seems to be about more than just the confection, which, like any other, some people enjoy eating and others do not. My theory: It’s about a dismissal and dislike of a certain kind of woman. (Hooooooold on, hear me out.) The kind of woman who watches Sex and the City (an important driver of the cupcake trend) and takes the bus tour to Magnolia Bakery. The kind of woman who gets excited about J. Crew catalogs and Instagrams her “glittery cupcake nail art.” The DoubleX Gabfest recently discussed this woman: She’s the basic bitch.

Prissy, narcissistic. These are words that are frequently used to belittle women and the things they enjoy. Foods that are considered masculine—bourbon, bacon, beer—are also considered cool, as are women who like them. But a delicious pink cocktail? Too girly! And, as we know from our fear of little girls loving princess stuff, “girly” is not good.