Because nothing strikes fear into the hearts of infidels like Hello Kitty.

Via Daily Mail:

An anti-ISIS rebel commander in Syria gave a rousing speech to his assembled men standing behind a Hello Kitty note pad.

The leader, named on the YouTube video as Zahran Alloush implored his men to fight the ‘evil ideology’ of ISIS accusing them of trying to ‘destroy jihad in Syria’.

The video shows Alloush addressing up to 100 fighters on the outskirts of the Syrian capital Damascus.