Bloomy’s lucky his name isn’t Koch or Harry Reid would be smearing him on the Senate floor.

Via Fox News:

Former New York Mayor Michael Bloomberg will spend $50 million this year to build a nationwide grassroots network on gun control in a direct challenge to the National Rifle Association, The New York Times reported.

The new lobbying group, called Everytown for Gun Safety, will encompass other gun control groups funded by Bloomberg, Mayors Against Illegal Guns and Moms Demand Action for Gun Sense in America, the report said.

Bloomberg told the Times the strategy will focus on expanding the background check system for gun buyers at the state and national levels. He made nearly $14 million in federal campaign contributions for gun-control candidates in the 2012 elections.

“They say, ‘We don’t care. We’re going to go after you,'” he said of the NRA. “‘If you don’t vote with us we’re going to go after your kids and your grandkids and your great-grandkids. And we’re never going to stop.'”